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For years, the shaving industry has sold you the idea that paying more gave you a better result. It's false. And we're going to explain exactly why, then show you how to shave just as well for £10 every two years.
Secure payment · Free delivery · 100 days to change your mind
(And it isn't just the money.)
You've probably never worked it out precisely. But if you've been using refill cartridges for 10 years, you've spent between £700 and £1,300 on blades.To shave the same hair. On the same face.That's no coincidence. The business model is simple: they sell you the handle almost at a loss. They keep hold of you with the refills. Every cartridge you buy pays for patents, for advertising, for thousands of miles of logistics. Not your shave.
Redness. Razor burn. Ingrown hairs. Spots. You were told it was your skin. That you were "sensitive".It isn't true.5 blades means 5 consecutive passes over the same patch of skin. On every pass, the blade cuts the hair, then scrapes the skin. Five times. Every shave. For years. It isn't your skin that can't cope. It's the system that was never designed for it.
Your blades are spent after 2 or 3 shaves. You change them. You buy more. Again and again.But if blades lasted 6 months, you'd stop buying them.And no big brand can afford that. Their model rests on your regular consumption. Not on the durability of their product.
It isn't your fault that you kept buying cartridges for years. You didn't have the keys. Nobody gave them to you.
But from the moment you read these lines, you have them.
A century ago, the single-blade razor was the world standard. Simple. Effective. Cheap. The barber used it. Your great-grandfather used it. And it worked perfectly.
Then, in the seventies, a big American brand had an idea. Not to improve the shave. To improve its margins.
By patenting a proprietary blade system, incompatible with any other handle, they created something extraordinary from a business point of view:
A captive customer. Forever.
You buy their handle once. And you buy their blades. For the rest of your life. Their engineers aren't working for your skin. They're working so that you never leave.
There is another blade. It has been around for 100 years. Professional barbers all over the world still use it. The men with the best shave in the world use it.
It's the DE blade, Double Edge, universal and non-proprietary.
You've never heard about this in a TV advert. Think about why.
The DE razor had one real flaw. Just one. To work properly, you had to find the right angle. 30°. Precisely 30°. An angle you can't see. That you can't feel. And if you got it wrong, cuts were guaranteed.
The big brands knew it. As long as the DE razor was hard to master, men went back to cartridges. "Convenient", "easy", "no technique required". That was their argument. And it held.
That is exactly why CARLTON was designed.
This razor was designed for one precise thing: to make DE shaving as simple as a disposable, and infinitely better.
30°: that's the optimal angle to cut the hair without attacking the skin. Every expert has documented it. Every barber knows it. No big brand had ever built it mechanically into a razor. The CARLTON head positions the blade at exactly 30°, automatically. You place the razor on your face. It does the rest. No calculation. No technique. No learning curve. Like a disposable razor, but with 50 years of DE shaving behind it.
No proprietary handle. No brand lock-in. Any standard DE blade, sold in any chemist, any supermarket or any online shop in the world, fits in 10 seconds. 100 blades for £10. That's two years of shaving. That's the end of the forced subscription. That's your freedom as a consumer, given back to you.
On a multi-blade razor, the blade flexes slightly on every pass. That movement is invisible. But it is precisely what causes the tightness, the razor burn and the lasting redness. The CARLTON head holds the blade on both sides at once. It doesn't move. It doesn't vibrate. It doesn't scrape. It cuts the hair only. And nothing else. Imagine cutting with a knife that trembles slightly on every stroke, versus a perfectly rigid one. That's the difference.
The CARLTON head weighs 33 g. The handle, 27 g. The head is deliberately heavier. It rests on the skin under its own weight. You don't need to press. You never needed to press. But nobody ever told you. Less pressure means less friction means less irritation. Millions of men have damaged their skin for decades by pressing too hard. CARLTON stops them, mechanically.
Not for a better shave. For exactly the same result, done worse.
I approached the mirror with that slight…
My CARLTON arrived as promised in about…
Back to the future
We're asking you to try something different. We understand that takes an effort. That's why we take the risk for you.
Try CARLTON for 100 days. If you don't see a visible improvement in your shave, less irritation, clearer skin, real savings, get in touch. We refund you. No questions asked. No form. Without even having to send the razor back.
And if the razor turns out to be faulty, today, in 5 years, in 20 years, we replace it. Free of charge. Forever. That's what "guaranteed for life" means. No big cartridge brand offers you that. Because they can't afford to.
You go back to your cartridges. You carry on paying £130 a year for a system designed to keep you captive, not to shave you better.
In 10 years, you'll have spent £1,300 on something you never really chose. And your skin will be exactly the same.
£59.90 for a razor you'll only ever buy once. £10 for two years of blades. 100 days to change your mind, at CARLTON's expense.
If it doesn't suit you, we refund you. If you see a difference, you've won on both counts: your skin and your wallet.
There is no third option.
There are those who carry on paying without ever questioning it. And those who decided, once, to look at the numbers.
You're reading these lines. You already know which side you want to be on.
Aluminium and Zamak alloy. Micro-brushed matte finish. Built-in 30 degree angle. Rigid blade. 33 g head.
100 blades. Free.
Two years of shaving, on us. Worth £10, and yours to keep whatever you decide about the razor.
Lifetime guarantee on the razor. Not "2 years manufacturer". For life.
100 days, satisfied or refunded. 100 days to try it. Full refund. No questions asked.
Free UK delivery on every order.
100 days satisfied or refunded · Lifetime guarantee · Secure payment